CRM Executive

Job Title: CRM Executive

Location: London

Salary: £Competitive

Start date: March 2017

THE COMPANY

Our client is a mobile virtual network operator that provides mobile phone services in the United Kingdom and the United States. It was launched in 2012, with the stated aim of being an ethical mobile network operator.

Our client asserts that the service gives customers the opportunity to support their selected causes and receive updates on how their money is being spent, while businesses can fulfil their corporate social responsibility commitments.

JOB PURPOSE

The CRM executive will be responsible for the day to day customer relationship management programme with particular emphasis on email marketing communications.

TYPICAL DELIVERABLES

• Support and help to develop client Acquisition and In-life CRM journeys for all types of customers by addressing the segmentation, design and deployment of email and SMS campaigns
• Continue to develop a referral and Member Get Member programme to drive loyalty of existing customers and develop additional revenue streams
• Manage the communication of results of the first time purchase and provide ongoing insights to Sales and Marketing teams and help advice on improving communications to drive additional revenue
• Able to use proven direct marketing and CRM techniques to increase sales and value across all digital marketing channels

THE CANDIDATE

• Proven experience working within CRM/Email marketing and campaign management
• Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms including MailChimp
• Excellent communication skills both verbal and written
• Good copywriting skills
• Numerate and analytical
• Ability to manage multiple projects, organise and prioritise
• Excellent team player and interpersonal skills
• Accurate, systematic and methodical

Ref: 13139 | Published: 09th Feb 2017